Mountain Dew wanted to kick off winter in a big way and encourage everyone to get out and Do the DEW. And thus, the yeti was born, which was a personal dream come true. Taking over Breckenridge with the help of Jules Marino and Red Gerard, we turned everything green and had everyone dancing to appease the winter skies. At the center of the day-long event was a yeti, fueled by DEW and a damn good time.

Once everyone had gotten their turns in for the day, the party relocated to the Gondola’s base parking lot. Big Boi and Gramatik took to a massive stage we constructed and completely owned it. And just as the sun set, the event at max capacity, the snow began to fall.

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YETI Concept
Senior Art Director
Content
Social // Digital
Experiential

Pepsi created a line of emoji bottles and needed a way to show all the different stories they could communicate. Emojis by nature are ways to communicate a feeling or story quickly, so staying true to our inspiration, we created over 50 pieces of five second content. It ran on social, as banners, and on TV. And it blossomed from there, ending with a remake that was parodied on national television by Jimmy Kimmel.

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Copywriter
Concept
Art Director
Content
Social // Digital

Baja Blast fans claimed they’d do anything to get the drink they love back on shelf. We took the bravest of the brave and put them to the test and in the process, created some of the best performing social content the brand has ever seen.

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Art Direction
Concept
Social Content
Advertising

Mtn Dew’s 2018 global campaign,“There’s No Feeling Like Doing,” alluding to the natural high that people experience when they’re performing an exciting activity. We believe that everyone should get that feeling for themselves, including AI. Created and trained by DEW Nation social, and the DEW athletes to be a reflection of DEW Nation, The Cyboard walked, talked, and shred like the best of the best.

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Concept
Digital // Social
Advertising
Art Direction

Comic-Con spec work created for the pre-release of SYFY’s Nighflyer, a gore-thriller set in space. The concept was to use social listening and emotive headsets to use fans own memories against them, presenting them with a terrifying, very real, alternate reality.

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Art Direction
Concept
Experiential
Digital

Mtn Dew, a drink originally from the hills of TN went back to it’s roots to release it’s latest, boldest flavor—DEWShine. To help launch the drink, we created the DEWShine Highway, and went on a rip-roaring road trip for the history books.

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Concept
Art Direction
Product Launch
Experiential

Adult Swim went on the road, creating a traveling, outdoor road show that brought fans a unique pop-up screening with interactive elements, all in promotion of some of the best shows they have to offer.

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Experiential
Concept Experiential

Ordering at a restaurant can seem like no big deal if you don’t have a food sensitivity or allergy (you perfect specimen you). But chances are, you know someone who does. And for them, the food ordering struggle is real. Cue, Food ID - customizable cards made for any and everyone who wants to eat safely.

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Concept
Creator
Designer

Just a little side project fun, playing off the attention span of most people and a midnight misspelling. Feel free to explore some of the content.

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Concept
Design
Animation
Side Project