The Crystal Wash Collection

We can all agree. The nineties were straight up da bomb. Well, it’s time to unbox those hair crimpers. Crystal Pepsi is back and brought back with it, the most fashionable fabric known to man, acid wash denim. Introducing Crystal Wash, a line created by Crystal Pepsi and inspired by the 90s.


CRYSTAL WASH CATWALK
A Facebook Live fashion show.  

 

LOOKBOOK
Designed in the style of a classic composition notebook and sent to influencers, a stoppable look-book was created.

 

THE CRYSTAL WASH CLOSET
The Crystal Wash Closet app allows users to explore, tap, see gifs that bring the collection to life, and purchase fetch gear.

Home Page:
Users scroll to explore the collection. 

Interaction:
When an item is selected, it comes to life in dope gif format + descriptive copy.