The Crystal Wash Collection

We can all agree. The nineties were straight up da bomb. To celebrate Crystal Pepsi being back on shelves we created a fashion line as cool as the brand itself —The Crystal Wash Collection. Inspired by 90s fashion and clear carbonation.


CRYSTAL WASH CATWALK
A Facebook Live fashion show.  

 

LOOKBOOK
Designed in the style of a classic composition notebook and sent to influencers, a stoppable look-book was created.

 

THE CRYSTAL WASH CLOSET
The Crystal Wash Closet app allows users to explore, tap, see gifs that bring the collection to life, and purchase fetch gear.

Home Page:
Users scroll to explore the collection. 

Interaction:
When an item is selected, it comes to life in a click-to-purchase-gif.