DEWshine: 360 Product Launch Campaign

We launched DEWshine, the latest drink from Pepsi, with a 360 campaign that ended with a Bronze Clio. 


Dewshine case study

When prohibition hit, moonshiners traveled from Michigan to Florida in what became known as the “Dixie Highway.” Akin to celebrate the bold and daring, we tore down the Dewshine Highway in a road trip for the history books.

 

Dale JR Dewshine paintout


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