Lipton Mealtime Digital Content
A digital content series, hosted by Bobby Flay and featuring Lipton as a must have ingredient for delicious summer meals.
The Campaign on Social
We created Facebook canvases for each recipe, and used Instagram to showcase the recipes and videos—we even made cinemagraphs of mealtime moments. We also pushed some of the photography we captured on set to Twitter, creating a 360 social experience.
Copywriter: Sasha Brusovanik
Art Director: Celeste McKeon