Lipton Mealtime Digital Content
We worked with Bobby Flay to get the word out about Lipton, the perfect ingredient for any delicious mealtime moment.
The Campaign on Social
We created Facebook canvases for each recipe, and used Instagram to showcase the recipes and videos—we even made cinemagraphs of mealtime moments. We also pushed some of the photography we captured on set to Twitter, creating a 360 social experience.
Copywriter: Sasha Brusovanik
Art Director: Celeste McKeon