Pepsimoji
The quickest way to get your feelings across? An emoji. Pepsi put thousands on bottles so everyone could #SayItWithPepsi. It started with an ask for a handful of spots and ended with us running 100+ five-second commercials, followed by a 15-second spot recreating a classic ad — Pepsimoji style.
Results: The campaign earned over 3.7 billion earned media impressions, and lightning struck twice when Jimmy Kimmel created a parody of our 15-second commercial. If you aren’t a fan of brevity, please click here for an AdAge article with even more detail.