Domino’s Tips

How do you get people excited to carry out their own pizza? You pay them.
We flipped the value script with “Carryout Tips,” a campaign that rewarded customers $3 just for picking up their own order—like they were tipping themselves.

Results: The campaign earned over 2 billion impressions and drove a 14%+ lift in carryout sales.
It also won a: Gold Effie, Gold Effie Best of the Best, D&AD Graphite Pencil, Silver & Bronze Clio, and a One Show Merit
And probably most importantly, it got mocked by late-night TV? ✔️ Dream achieved.

Late Night Mocking and Then Some People Who Liked It