Domino’s Carryout Tips

How do you get people excited to pick up their own pizza? You tip them—just like you would a delivery driver. “Carryout Tips” rewarded customers $3 simply for picking up their order.

Results: The campaign earned over 2 billion impressions and drove a 14%+ lift in carryout sales. It also won a: Gold Effie, Gold Effie Best of the Best, D&AD Graphite Pencil, Silver & Bronze Clio, and a One Show Merit. And probably most importantly, it got mocked by late-night TV. Dream achieved.