Pepsimoji
The quickest way to get your feelings across? An emoji. Pepsi put thousands on bottles so everyone could #SayItWithPepsi. We ran 50+ five-second commercials and followed up with a 15-second spot recreating a classic ad—Pepsimoji style.
Results: The campaign earned over 3.7 billion earned media impressions, and lightning struck twice as Jimmy Kimmel created a parody of our 15 second commercial. If you aren’t a fan of brevity, please click here for an AdAge article with even more detail.